On April 23, in Mississauga, we are running another "Knocking Down Silos" and inviting the Life Science Community to attend. Many of the industry associates I know use "Knocking down Silos" as a business development tool. Can I show you how to do this as well?It may help you get more sales or receive that great job offer. If you have been to a "Knocking down Silos" event, you know it is an interactive evening that reviews the basics of proper networking behaviour. Hundreds of people show up to learn how to increase their effectiveness in the business (and personal) world.
Every 20 minutes, people have to turn to the person next to them and ask key questions (e.g. "what's your biggest challenge and how can I help you?). Here is a video preview. Who would you like sitting next to you when they ask you that question? Then invite them!
1. Download the PDF of the April 23 Event.
This event is filling fast, please ensure you have registered.
2. Send the PDF to people you either know or wish to get to know better. These could be clients, prospects, key industry people, potential bosses. Many people in life science know the importance of networking but have never been shown how to do it.
You can simply forward the email with your endorsement.
Here's an paraphrased email I saw come across my desk from Peter West:
Normally I don’t send out these types of flyers to marketing events, but I will make an exception for Howlett’s talk on networking skills called “Knocking down Silos”
Here's another on a bulletin board by Jim Love - another "good guy!"
If you haven't seen Howlett on Networking, you have missed something . You may still be able to get seats. Mention my name. It might help.
OR You can ask a few clients to come as your personal guests. Of course, you will need to pick up the entry fee.
3. Sit next to your key people and watch what happens.The best part of this strategy is that even if your people can't make it to KDS, getting an invitation from you lets them know you were thinking about them. (it keeps you top of mind). And that's one of the best ways to get great word of mouth...offering value when you touch someone... being an "A" friend!
Below are a few emails that you may get from your clients afterwards.
I really enjoyed Dave's talk and I learned some very useful ways of thinking about how I interact with people. Thanks for sending me the invitation.
I am writing this email to thank you for inviting me to Dave's Talk. It was a wonderful, professional, and enthusiastic presentation in McMaster University last night. Networking has always been a little scary for me. I always have a hard time knowing where to start and what approach to take. I am definitely going to be giving out more compliments now!
Thanks for bugging me to go. That was an amazing speech Tuesday night. Man, it was as long as a feature Hollywood film! It's amazing that he can find enough content to keep people engaged like that.
4 comments:
Thank you so much for coming to our Focus on Bio-Chem Careers event yesterday. Your Knocking down Silos session was fantastic! The students were engaged and motivated. Your presentation style makes it easy for the students to relate to the topic and truly understand the benefits of networking. I am already hearing the students saying great things about your session. You definitely made an impact.
I welcome you to come on campus anytime.
Thank you again!
Sincerely,
Tracy Rogers
Dear __________,
I wanted to drop you a quick line to let you know about a great opportunity for some of the clients in your sphere of expertise. My good friend Dave Howlett is a speaker who helps people network better and build their business. I have seen one of his events at McMaster University, and I would strongly recommend that anyone in the business world see him at least once. However, on April 23rd he will be speaking at an event geared specifically to the Life Sciences professions. I have attached the pdf for event. If you have any questions, or would like to learn more about Dave, please feel free to give me a call. If you can find time to make it, I would also recommend that you go as well. I think you will find his experience second to none.
Keep in touch,
Adam
Adam McInnis
Investment Advisor
RBC Dominion Securities Inc.
Burlington Office
3405 Harvester Road
Suite 105
Burlington, ON
L7N 3N1
905-639-6877
905-639-6657 fax
http://www.adammcinnis.com/
adam.mcinnis@rbc.com
[the email below is from Frank Golden - a "good guy", who always helps students he meets at life science functions]
I would be delighted if your colleagues were to forward their resumes to me.
I have attached info on a seminar -" Knocking down Silos" which is being held a The Living Arts Centre in Mississauga on April 23rd. This is excellent opportunity to learn about networking skills. The presenter Dave Howlett is well connected in the biotech industry. I would be delighted if you could circulate this among your colleagues at Rotman. Most jobs are filled by word of mouth, this is a great opportunity to brush up on networking skills. Looking forward to seeing you there, Frank
For an old goat like me, who wants to learn a few new tricks about networking - it was a great introduction, and, it sure does knock down the silos. But where do I send the Thank you card?
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