Becoming "a good guy" or "a good person" is really the essence of good networking.
Do you want a client, friend or associate to be your advocate? Someone to vouch for you? Open up their Rolodex? Pass along your resume? Attach their reputation to yours? Then you need to exemplify the 4 characteristics of knowledge, personality, reliability and altrusim.
On the other hand, if you want to ensure you never receive good word of mouth - just emulate the characters identified in the recent article by Jessica Leeder and Robert Cribb from the Toronto Star
about driving school instructors with unpaid fines and driving demerits.
One instructor argues that his poor driving record doesn't detract from his ability to teach and inspire others:
"When I'm sitting on the right side of the car, I'm a much different person. When I'm sitting in the driver's seat, I'm just like a normal driver," he said.
I have news for you pal...people talk. And if you're preaching one thing in front of your customers and doing something else in your spare time...then you're vacillating between being a hypocrite and an idiot.
Neither of which makes me your advocate.
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