Whether we are looking for employment or new business, we should all have an "Outreach Document" in our briefcases.
Sample question: "Do you know of any opportunities for me?"
Reaction: "Uhhh...sorry"
Better question: "Can you take a look at this list and see if you know anyone from any of these companies?"
Reaction: "Let me look at your list...OK...my cousin works at this company, my wife's boss used to work at this one and I actually golfed with the CFO from this company last month - I had a great time, although he beat me by 5 strokes!"
Dorothea Schramm and Dave Freeman (both marketing whizzes) are responsible for me being able to offer this Outreach Document for you to use. I have left it in Word format so you can customize it and carry it with you! Thanks Dorothea and Dave. To get you have to give and you both have given generously.
Thursday, August 24, 2006
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