I just got off the phone with Patricia Diver, Career Coach from McMaster Univeristy. Patricia attended one of my Knocking down Silos events 2 weeks ago at McMaster, and was good enough to follow up.
Patricia commented that most people make the mistake of employing "transactional networking." They assume great word of mouth is generated purely as a result of one or more successful transactions. A great phrase for a bad habit!
In reality, great word of mouth is generated from a) being different b) exceeding client expectations and c) keeping in touch and d) being an "A" friend.
Thanks Patricia!
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